Web marketing

Branding and strategy: a clear brand, a clear direction

Before posting, paying for ads or rebuilding a website, you need to know who you are, who you are talking to and why people would choose you. We build your brand identity, from logo design to mock-ups, and your digital strategy, so that every action afterwards goes in the same direction.

Branding and strategy

On quote

Build my brand

Sound familiar?

  • My logo, my website and my social media do not tell the same story.
  • I cannot explain in one sentence why people should choose me.
  • I do a lot of marketing, but without an overall plan.

What you gain

Sharp positioning

What you do, for whom, and what makes you different, put simply.

A consistent identity

Logo, colours, fonts and tone of voice aligned across all your materials.

An action plan

A prioritised digital strategy: which channels, in what order, with what budget.

Less wasted spend

When the direction is clear, every dirham spent afterwards serves the same goal.

How we work

  1. 01

    Diagnosis

    Analysis of your current brand, your customers and your direct competitors.

  2. 02

    Brand platform

    Mission, values, personality, promise and key messages by type of customer.

  3. 03

    Visual identity

    Creation or redesign of the logo, the colour palette and usage rules.

  4. 04

    Digital strategy

    Action plan by channel, schedule and indicators to track.

What you receive

  • A brand and competition diagnosis
  • A written brand platform
  • A tone of voice with concrete examples
  • Your logo design
  • A visual identity (colours, fonts)
  • Mock-ups of your materials (website, social media, documents)
  • Simple brand guidelines
  • A prioritised digital strategy plan

Our plans

All our prices exclude VAT. Every quote is sent before any work starts.

Custom branding and strategy

On quote

  • Logo design
  • Mock-ups of your materials
  • Brand platform
  • Visual identity and brand guidelines
  • Digital strategy

The price depends on the starting point (creation or redesign) and the scope.

Frequently asked questions

How much does creating a brand identity cost in Morocco?

At DigiWorld, branding and strategy are priced on quote. The price depends on your starting point (creation or redesign) and the elements requested: brand platform, logo, guidelines, digital strategy.

Do you design logos?

Yes, DigiWorld designs logos and the mock-ups that go with them: website, social media, business cards, documents. The logo fits into your brand platform so it stays consistent with your message.

What is a brand platform?

It is the document that defines who you are: mission, values, personality, promise and key messages. It serves as the reference for all your texts, visuals and campaigns.

Do I need a new logo to do branding?

Not necessarily. Often the logo can stay, and it is the message, the colours or the consistency between materials that need work. If you need one, we design your logo and the mock-ups of your materials.

Why a digital strategy before taking action?

Because it avoids spending on channels that do not match your customers. A strategy says what to do first, what to do next and how to measure.

Do you work with businesses that are just starting?

Yes, and it is often the best time to build a solid brand. Our Starter offer provides adapted pricing for new businesses and freelancers.

Build my brand

A clear quote in MAD excl. VAT, with no commitment.

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